LAFAYYETTE PARK HOTEL & SPA
Reminiscent of a sophisticated French chateau, this hotel tucks seamlessly into the heart of San Francisco’s East Bay area. It’s old-world charm with modern amenities and top-tier dining make it one of the region’s top places to stay.
Established in 1942, the hotel was looking to give itself a brand update while still staying true to their French-inspired look. The result was a moody burgundy and vibrant red color-way paired with playful illustrations and french-inspired paintings. The paintings used in some of the stationary gave nod to the old-world feel of the hotel, but when contrasted with the modernized horse crest logo it brought the brand into a modern era.
Work done with Superette Studio.