Brine: Dynasty Warp

New Balance’s Brine needed to promote the release of two new lacrosse sticks to their Warp Dynasty series. Consistency separates good players from great player and the Dynasty Warp was built with that in mind. We got professional players Kylie Ohlmiller and Marie McCool to demonstrate how these sticks perform with uniform results day in and day out.

I worked with New Balance on creative direction and production of the campaign, including 3 different videos and multiple photos for promotion.

I co-led creative direction while working at Fair Folk.