Led the design of Perigold’s expanded paid social program, featuring seasonal and evergreen content to boost engagement during a key campaign. The initiative spanned 70+ assets, customized across platforms to maximize impact.

A standout element was the use of five AI-generated videos, crafted to showcase Perigold’s broad product range within tight timelines—where traditional shoots weren’t feasible. Carefully designed prompts and art direction ensured the visuals aligned with the brand’s aesthetic.

In a category where AI visuals can feel flat or literal, the creative leaned into the fantastical—placing products in surreal outdoor scenes (like a chaise in a desert oasis) to spark imagination and help audiences envision their own transformative spaces.