Led the design for Perigold’s expanded paid social marketing program, focusing on seasonal and evergreen content to drive engagement during a key campaign period. The initiative included over 70 social assets, tailored for multiple platforms with diverse sizes and formats to maximize impact.

A major highlight of the campaign was the integration of 5 unique AI-generated videos, showcasing the brand’s extensive product range within a limited timeframe—where traditional photoshoots would typically be impractical. Specific prompts were crafted and the AI program was art-directed to produce visually compelling and detailed imagery that aligned with the brand’s aesthetic.

In the home furnishings space, AI-generated content can sometimes feel disjointed or overly literal, but the approach leaned into the "fantastical" to create stunning and imaginative visuals. Products were placed in surreal outdoor settings—such as a chaise lounge in a desert oasis—capturing the audience’s attention and sparking their imagination, helping them envision how these extraordinary pieces could transform their own homes.