Topdrawer is a Boston-based retailer known for its thoughtfully curated selection of everyday objects, accessories, and design-forward goods. While at Fair Folk, art direction was developed for a seasonal photography campaign spanning Topdrawer’s website and catalog.

The visual direction encompassed photo planning, styling, prop and backdrop sourcing, and location scouting, with an emphasis on creating imagery that felt considered, tactile, and distinctly Topdrawer. From sourcing paper backdrops to selecting vintage keepsakes from a local prop warehouse, each detail was carefully considered to create a cohesive visual language across the seasonal collection.

The project also included the design of a packaging sleeve for Topdrawer’s new eyewear line, extending the visual direction into a tactile packaging application.