The Loop

The Loop believes that parents and schools are an integral part of academic support. However, the traditional model of academic support takes place outside of school and lacks consistent communication between clinicians, parents, and teachers. This is where The Loop comes in. They partner exclusively with private schools in Chicago to provide highly customized, unmatched academic support for their students.

They wanted a playful and dynamic brand that felt approachable and supportive, just like their services. The result of this project was colorful and friendly. All while prioritizing easy-to-find information and resources on their site.