For Now is a Boston-based retail incubator. Founded by two co-workers who support up-and-coming entrepreneurs and help emerging brands with their business from marketing to funding.

They had a specific challenge: they needed a brand that could house emerging young businesses to help them grow and thrive. A brand that wouldn’t compete with the companies they were helping hatch, but they still needed a cohesive store experience. The result was a stunning cobalt blue signature color stamped throughout the online and physical store, along with simple but dynamic type treatments to pull all the brands together under one roof.